Pfizer partners NAFDAC on anti-counterfeiting campaign
LEADING drug manufacturer, Pfizer, is partnering the National Agency for Drug and Food Administration and Control (NAFDAC) to check counterfeiting of its pharmaceutical products in Nigeria.
Marketing Manager of Pfizer Consumer Healthcare, Sue Cartwright, gave this indication at the official launch of its products Centrum and Caltrate in Abuja.
The products, which were launched at the Pharmaceutical Society of Nigeria (PSN)’s annual national conference, are said to be some of the world’s leading products in the categories.
She noted: “We obviously will be working closely with NAFDAC and we are looking whether we need to put the SMS codes on the products. It is not on the products at the moment. The products that we have found in Nigeria do not seem to be counterfeited. We haven’t found counterfeited Centrum yet but we have people on ground so that we can access the situation better .
“We are targeting the health professionals, doctors and pharmacists and we will be going directly to the consumer with campaigns through newspaper and television. Centrum is really indicated to help reach nutrition gap within poor diet. So, if you do not eat a balanced diet, you need to ensure that you get in your food a range of nutrients to help prevent any illnesses and diseases.”
Cartwright noted: “We have brought a range of five different variants into the Nigerian which are all NAFDAC approved. There are ranges for different ages and different life styles choices. Based on age it is something that is needed for pregnancy or for extra people. We have one for adults, one for over 50, one for children and then pregnancy one and one for extra adults.
“It really comes down to the science behind the products, we have on the market since 1978 and over these years a lot of science and development has been put in place, we have clinically tested all of our products and we have done lots of numerous clinical trials using Centrum globally.
“It is a little bit challenging because there is lot of Centrum in the market already but I think it is very exciting. There are a lot of them coming working with the pharmacists. It is very exciting they show a future market interest in partnering with us to be able to grow a very strong brand so we are very excited about the possibilities that is there for us.”
On the science behind the products, she explained: “The whole science behind the multi vitamins is that vitamins are good together. You need a certain vitamin to help with the absorption of the other and that is what a scientifically formulated multi vitamin is all about.”