Opera launches new platform in Nigeria

Opera Limited, one of the world’s major browser developers, and leader in the development of AI driven digital content, has launched Opera Ads in Nigeria. The new advertising platform serves the needs of digital local marketers and gives advertisers a unique opportunity to reach and engage with more than 320 million Opera users worldwide with an innovative content- based ad experience within Opera’s global inventory across its portfolio of products.

Founded in 1995 in Norway, Opera delivers browsers and AI-driven digital content, discovery solutions to more than 320 million people worldwide. The company remains one of the most innovative browser creators in the world.

According to Opera vice President, Global Business Development, Per Wetterdal, “with Opera Ads, the company has opened a major ecosystem to advertisers allowing them to do more precisely targeted campaigns and improve the control of their media buy.
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“Based on user intent and contextual relevance, Opera Ads offers an intelligent advertising solution to Nigerian digital agencies, publishers and brands to connect and engage with audiences at a global scale with geo-targeting capabilities. The platform offers transparency, unique and controllable ad placements, reach and budget management based on the support of fixed and dynamic pricing models.

“Opera Ads is available in both traditional and programmatic buying models. In this way, Opera Ads provides a trusted and relevant environment for users, advertisers and simplifies the campaign performance evaluation.

Opera Ads is the platform of choice for advertisers seeking the opportunity to reach a scaled and engaged audience, in a highly transparent fashion across the fastest growing mobile digital markets.

“Today, Opera holds 47 percent of the browser market share in Nigeria with more than 30 million monthly active users across its mobile products”.