Three new variants of 5Alive to spice up festive season

Nigerian Bottling Company Nigeria Limited recently introduced three new variants to the family of 5Alive to spice up the festive season. The launch was aimed at providing more options to the customers. The latest arrivals to the 5Alive family are 35cl 5Alive Tropical, 35cl 5Alive Apple and 85cl 5Alive Pulpy Orange.

The 5Alive juice brand comprises of unique line of fruit juice, nectar and drink blends all from natural fruits that provide customers with a rich, nourishing, fruity and deeply satisfying taste. It varies from both mono juice produced from a single fruit type and blends and those produced from a mixture of delicious tasting fruits.

According to the Senior Brand Manager, Stills and Flavours Coca-Cola Company, Gbolahan Sanni, “The brand has remained one of a kind in the Nigerian juice market and is regarded as the perfect breakfast partner. 5Alive variants give consumers the mouth-filling and sensory experience of refreshment adding to our ‘made in Nigeria’ range of beverages.”

Designed to be the beverage of choice, the new 5Alive variants will also meet the needs of young people, who love innovation and are adventurous, desirous of a refreshing change from the conventional juice drinks. With its customer segment being mostly young adults, age range between 20 to 29 years old, the 5Alive brand has been made easily accessible and affordable to these customers all around Nigeria.

Additionally, Sanni said the company also keeps in mind sugar-conscious customers, who want to minimise their sugar intake by offering products like Coke Zero, which has less sugar than others.

“Essentially, it is really about the consumers being the ones that make the choice of what they drink,” he said. “Coca-Cola is all about innovation. If you look at the brand, Coca-Cola, and how it started – someone sat down in a lab and created the product called Coca-Cola. So that spirit of the founder continues in the company. We are constantly thinking of new ways to satisfy our consumers because the consumer is king. A lot of the juices we have are in big packs. So, we started to innovate in small packs. We go out and do research to find out what the consumers want and then we continue to come back to be able to serve the market with the right propositions.”