From JSK Etiquette, capacity building for journalists

Media practitioners have been charged to build and develop their inter-personal skills and prevent misgivings with important stakeholders. Mr. Seni Adetu, chairman, JSK Etiquette Consortium, gave the charge during a one-day master class on etiquette, civility and cultural diversity organized by the consortium for media practitioners in Lagos recently.

Adetu said, “The importance of business etiquette cannot be overemphasized because it helps professionals to reflect confidence, build inter-personal skills, strong relationships and prevent misgivings with important stakeholders. Considering that media practitioners work on the scene of events of local, national and international importance, this training session will enhance their civility, cross cultural sensitivity and professionalism.”

He said the training was meant to boost the expertise and the organization’s working relationship with members of the forth realm.

The facilitator of the training and Chief Executive Officer, JSK Etiquette Consortium, Mrs. Janet Adetu said that manners, poise, image, style and leadership distinguish an individual from the rest. “Our daily lives are encompassed in the way we behave, relate to others and conduct our team spirit. The ‘Panache Advantage’ is the way to go in this 21st century; to provide added confidence and self-esteem to our growing children, maturing teenagers, promising young professionals and established individuals”.

Explaining the reason for the programme, she said, “We recognize the media as a major stakeholder that supports small, medium-sized and big businesses. In return, we have decided to support media practitioners to become more successful and distinguished by enhancing their overall understanding of manners, poise, image, style and personal branding. The goal of this training programme is to polish the professionalism of media practitioners, and to enhance their interpersonal skills to make them operate at their personal best.”

The trained and certified coach from the prestigious Protocol School of Washington amongst many other institutions as a corporate business etiquette and international protocol expert, noted that since consumer expectation has changed, one needs to offer something exceptionally different in order to survive the pace of globalization.

Stressing that in today’s ever evolving economy, where everybody is racing against time, organisations are facing stiff competition like never before. “ The image a company portrays and the company’s reputation, no doubt, affects the image of its employees who are indeed the face of that company. In order to enjoy a competitive advantage, organisations must show among other values, capability and professionalism, which are the key factors in today’s world.”

On his part, Mr. Seni Durojaiye, a senior media specialist who was part of the training programme commended JSK Etiquette Consortium for investing in improving the business etiquette skills of media practitioners. “In no small measure, this executive finesse training provides insight into what one is currently doing well and areas to develop in order to maximize one’s effectiveness as a compliant and 21st century professional.”

Durojaiye recommended that all professionals, especially ambitious ones seeking to rise to the top in their chosen career must take the time to attend some of the JSK Etiquette Consortium workshops.
JSK Etiquette Consortium is the leading Nigerian etiquette and protocol firm, with a vision to be the most admired etiquette consulting company in Africa. The firm is committed to helping corporate organizations, professionals, expatriates, diplomats and individuals, to enhance their professionalism, exhibit world class behavioural changes, improve their social grace, master their soft skills and polish their image, style and executive presence.

The firm’s facilitators have extensive experience in protocol, etiquette, civility and cultural diversity, and have conducted interactive leadership development seminars, impression management workshops and etiquette boot camps in Lagos, Nairobi and London.