Deepening brand visibility
IN order to ensure that its brand keeps providing the consumer with exciting opportunity through a contest, thereby creating better visibility for the product, the search has begun for the baby that will emerge the winner of the Cussons Baby Moments Competition 2, following the submission of entries for the contest.
With 298 entries as opposed to the maiden edition of 202, the Brand Manager, Miss Oluwaseun Ayeni, said the selection criteria for the Season 2 of the competition would be in four stages, comprising a combination of public votes and selection by an independent panel of judges.
According to Ayeni the first stage was the determination of the top 50 with the highest number of likes on Facebook while the 2nd stage will see the judges prune down the top 50 to the best 20 based on the personalities, appeal and fit to brand essence. Stage 3 is expected to take the shortlisted top 20 back to Facebook, where the public will have the opportunity to decide who the best 10 will be. Stage 4 is the grand finale, where the eventual winner will be decided by the judges.
On his part, Senior Brand Manager, Family Care, Aro Olalekan, said, “the initiative is a platform aimed at giving parents and guardians the opportunity to showcase the amazing and amusing moments their bundles of joy share with them to the public.
One of the judges, Mrs. Yetunde Babaeko said she is optimistic that the process will live up to its billing considering the level of efforts and improvement that have taken place since the maiden edition.
The top 20 babies was presented to the public on Saturday, January 17 while voting for the top 10 commenced on January 19, 2015.