Media service to host consumer connection discourse
Algorithm Media, an affiliate of global media services company, GroupM, is set to officially launch in the Nigerian market.
Group Chief Executive Officer, Algorithm Media, Seni Adetu, said they intend to uplift the quality of media management in Nigeria because of its in-depth understanding of context and the consumer and the ability to provide media solutions that connect with consumers, using international upscale tools and processes.
To herald the market entry, Algorithm Media is hosting corporate Nigeria, as well as key stakeholders in the marketing communications industry to a leadership panel discussion where senior business leaders and global experts will discuss consumer connection in an economy such as Nigeria’s.
Tagged ‘Connecting with the Nigerian Consumers during the Recession,’ Adetu said, “The purpose is to apprise senior business leaders in the country of the need to effectively communicate, engage and connect with consumers during a recession to ensure optimal return of marketing investment while protecting the company’s bottom line. In other words, it’s a story of less for more – less spend for more impact.”
The event will hold on Thursday, February 9, 2017, at Four Points by Sheraton Hotel, Lagos. Ashutosh Srivastava, CEO Africa and Middle East of Mindshare will lead other senior executives from the global network to the event.
Other speakers include President, Coca-Cola West Africa, Mr. Peter Njonjo; Chief Executive Officer, Etisalat Nigeria, Mr. Matthew Willsher, and Chief Executive Officer, Jumia Nigeria, Mrs. Juliet Anammah among others.