Hyundai to push Genesis brand as stand-alone

By Editor   |   06 November 2015   |   6:05 am  
 Genesis Coupe

Genesis Coupe

…to debut six models through 2020
HYUNDAI is diving deeper into luxury by carving out a separate premium brand for its Genesis marque.

Hyundai will flesh out the new global Genesis luxury brand with six new models through 2020, the company said in a statement on Wednesday.

Hyundai said Genesis will be a stand-alone marque that operates alongside its Hyundai-brand sibling. Genesis cars will initially go on sale in the North American, Korean, Chinese and Middle Eastern markets. The brand will expand its reach to Europe and other parts of Asia as the model range grows to full strength, Hyundai said.

The Genesis brand will get a distinct emblem and a new naming structure. Genesis models will get a new wing-type emblem, redesigned from the version used on the current Genesis model, the company said.

The Genesis brand will also adopt alphanumeric naming. Future models will be named by combining the letter ‘G’ for Genesis with a number, 90, 80 or 70 etc., representing the segment, the company said.

“We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction,” Vice Chairman Euisun Chung said.

said the Genesis line will offer vehicles with outstanding driving dynamics and design.



  • Yemi Amodu

    Havilah park and garden is an estate located about 6mins
    drive off the Lagos-Ibadan expressway. It’s about 25mins drive to Berger
    bus-stop. The estate is fenced with a gate house, and our ultra- modern
    borehole is already in place. The price of a plot is #630,000 outright, and we
    still have other installment plan also. For more information and site
    inspection call Yemi Amodu @ Sterling Homes LTD: Plot 2, River Valley Estate,
    Ojodu Berger, Lagos. Mobile: 07084546154, 08136119495

    Moriah park is situated at Agbowa, Ikorodu. The estate is
    facing the Lagos state housing scheme popularly called Fashola estate. It’s
    fenced round with a gate house and an industrial borehole has been constructed
    at the site as well. It’s selling for a promotional offer of #750,000 outright,
    though we still have other installment payment option. For more information and
    site inspection, call Yemi @ Sterling Homes LTD: Plot 2, River Valley Estate,
    Ojodu Berger, Lagos. Mobile: 07084546154, 08136119495,,

You may also like