‘How auto dealers can help vehicle owners survive harsh economy’

Chief Executive Officer of Admiralty Motors, Maryann Chukwueke, has advised automobile dealers in Nigeria to explore initiatives that will help vehicle owners survive the country’s struggling economy.

Speaking in Lagos on Wednesday, Chukwueke told The Guardian that until dealers consider soft initiatives, particularly in the area of vehicle maintenance, surviving the revenue shortfall may be difficult for most motorists.

According to her, everybody has to do more for less so that stakeholders can indirectly create more value for the country.

She said: “As an organisation, we have introduced a 50 per cent discount and have reinforced our two years service contract for customers to enable them keep up with their business. The basic reason is to ensure that customers keep their businesses running and survive the situation”.

“We are also encouraging customers to come and service their cars so that at this critically time, they will reduce lost of man-hour caused by vehicle breakdown on the road,” Chukwueke added.

She stated: “We have given a two years extended maintenance plan for people who buy new cars from us and we just initiated a plan for our service customers, whereby they can draw up a two year extended maintenance plan to fit to their budget for two years and take a convenient payment plan, while they have their vehicles maintained according to manufacture recommendations.

We have always been proud of our technicians, who have several years of working experience, both within and outside the country. Having been trained by the best of the best, they bring their skills and expertise on board so that customers won’t be frustrated by poor service delivery.”

Being in the industry for over 25 years, Chukweke said the organisation’s workshop possess the most modern equipment in its facility for a one stop maintenance shop.

According to her the 30 bay workshop will go a long way to give car users premium value for their money as well as raise the standard of the sector to meet up with global benchmark.