Group promotes academic excellence in advertising, rewards students


As part of its corporate social responsibility as well as grooming young people to take up advertising as a career path, Wetherheads Adversting Group Limited, recently hosted best graduating students in advertising in the Mass Communications Department of University of Lagos. The group had, in 2012, set up an endowment fund of N1 million to reward the best graduating student with N100,000 cash prize each year for the next 10 years. The 2016 winner is Tajudeen Talha Oladimeji.

Group Managing Director, Mr. Abi Iderawumi, while speaking to The Guardian, said it was necessary to host these students and meet and engage with them, adding, “We are not only giving them prize-money after graduating, but also offering them internship with our organisation during their course of study as well as offering them employment.

“We believe that it is better early in life to expose these students not only to the theory of advertising and marketing communication but also to the practicality. While they are school, they have the opportunity to know about the agencies available and service offerings before they eventually choose a career. We also believe that talent discovery is key and that is what we stand for as an organisation that has been in the business in the past 23 years.”

Iderawumi, who is also the chairman of Entrepreneur Today, an online publication established for mentoring undergraduates and youths in the art of entrepreneurship, said the endowment fund is one of the ways the company gives back to society, especially the academic community.

While reacting to the kind gesture of the organisation, Head, Department of Mass Communication, University of Lagos, Dr. Sunday Oloruntoba, expressed appreciation to Wetherheads Advertising Group for establishing the endowment fund at the department and sought for more collaborations in the area of generating employment for students.

“This is gate pass for the society and a way of mentoring the young ones, we are excited about this,” he said. “I am sure there are other organisations that are making more money than them but they are not investing in our youths; this is the right step on the right path.”

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