Ford, Coscharis woo customers with discounted service parts

Ford’s sole dealer in Nigeria, Coscharis Motors, is offering a 10 per cent discount on select genuine Ford parts, as part of measures to deliver quality aftersales service.

According to the organisation, the offer will run till the end of September, 2017.

The General Manager, Marketing and Corporate Communications, Coscharis Group, Abiona Babarinde, said in Lagos that the initiative is part of the company’s commitment to safety and maintenance of its customers’ vehicles at various locations across the country.

According him, the campaign is designed to delight customers by giving them value for money and added benefit.

“The economic situation in the country has affected so many things including vehicle maintenance, and we believe that as key players in the motoring industry in Nigeria, we cannot allow customers to forgo their vehicle safety.

“This is why we have taken it upon ourselves to give our loyal customers some relief in this challenging period. We want to help our customers with our 10 per cent discount on select parts such as brakes, shocks, batteries, and service parts to cushion their expenses at this period at our various aftersales service centres, and Quick Lane facilities that are now in many neighbourhoods across the country,” Babarinde said.

The National Parts Manager, Coscharis Motors, Cyril Cruz, assured that the company is prepared for the campaign.

“We are fully stocked with all required genuine parts in all our aftersales centres, and we anticipate a successful campaign. We don’t want our customers to settle for substitute non-genuine parts. As has been proven again and again, counterfeit or substandard parts, and lubricants may appear cheap in the beginning but in the long run what may seem penny wise is pound foolish,” Cruz stated.

Cyril said Ford genuine parts come with manufacturer warranty, and would be replaced under warranty if found to be faulty.

The campaign also aims to create awareness around the locations of the various Coscharis facilities that make up a comprehensive footprint in Nigeria, where it has 17 after-sales service centres as well as Certified Parts Wholesale Dealers (CPWD) partners, and Ford-backed Quick Lane Tyre and Auto Centres, the company said.