First women radio station to hit airwaves
IT has been in the rumour mills for some times, but it can be confirmed now that a new radio station dedicated solely to women and the family affairs is about to hit the airwaves. According to investigation, the National Broadcasting Commission (NBC) recently issued broadcasting licence to St. Ives Communications as operator of a specialised radio station for women. By the time the radio station is launched and comes on air, it will be the first of its kind in the country.
According to findings, the initiative is the brainchild of Dr. Tunde Okewale, the Chief Medical Director at St. Ives Specialist Hospital, Lagos and veteran broadcast journalist, Toun Okewale Sonaiya, a Director of St. Ives Communications, owners of the radio station. Dr. Wale, as he is fondly called, is said to have conceived the idea of a radio station for women having worked and related closely with female clients in his career.
This has made him to understand the plight of Nigerian women and their struggle to be heard. “He felt a need to fill an obvious gap in the Nigerian broadcast industry,” our source said. He added that the brains behind the gender-sensitive radio station believe that the initiative will improve the lot of the Nigerian woman by the time the station comes on air.
As the radio station perfects arrangement to commence operations, it will provide a platform to engage on issues of local, national and international importance for Nigerian women. Its programming will be targeted towards the advancement and social wealth of Nigerian women and their families.
Our source revealed that the radio station will provide the womenfolk access to a truly quality, informative and entertaining programming that will cut across business, politics, sports, news and entertainment from the woman’s perspective. It is also gathered that the radio station will not only focus on women, but will also cater for the interests of the male gender and the entire family, while highlighting issues that are very important to women.
As the radio station prepare to hit the airwaves with its test transmission, our source revealed that the station will hit the airwaves, broadcasting to Nigerian homes on 91.7 frequency modulation (FM) channel.
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