Genesis, new auto brand showcases G90


Genesis G90

GENESIS, the world’s newest brand in the automotive sector has offered a sneak peek of what to expect before the launch of its first model, the G90 in December.

Debuting as the luxury brand of Hyundai, Head of Hyundai Motor R&D Center, Woong-Chul Yang, said on Tuesday that the brand would “Deliver a concept of ‘New Luxury’ to our customers,”
“The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience,” he added

On November 4, Hyundai announced its intention to compete with the likes of Mercedes, BMW, Lexus and Cadillac in the luxury car segment via the creation of a new standalone Genesis brand. Hyundai Motor Company Vice Chairman Euisun Chung said: “We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction”.

Along with the formation of the brand, Hyundai said that it would have launched six Genesis cars before decade’s end and their design was being overseen by Luc Donckerwolke, whose CV includes Bentley, Audi and Lamborghini.

He will work alongside the company’s President and Chief Design Officer (CDO) of Hyundai Motor Group, Peter Schreyer, the man responsible for designing the Audi TT.

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