Firm targets five million jobs through partnership with tricycle riders

Manufacturer of three-wheeler tricycle, Stallion Auto Keke Limited, has disclosed plans to create employment opportunities for five million Nigerians through its long-term partnership with tricycle riders.

Managing Director of the firm, Manish Rohtagi, disclosed this on Wednesday at the presentation of its tricycle ‘Bajaj RE 250’.

The event, themed, ‘Bigger Heart, Stronger Body’ marked the brand’s association with the footballer, Jay Jay Okocha and the company’s desire to provide a better, stronger and more reliable keke for the Nigerians.

Rohtagi, said Superkeke is a truly innovative and powerful product for the Nigerian roads. The company through its superior product, sharp service offerings and welfare initiatives will establish and forge a long-term partnership with the channel ecosystem and customers across Nigeria.

“Through these fulfillment partners, we envisage providing employment opportunities to five million Nigerians directly and indirectly over the next five years,” he said.

Okocha, who also spoke about his new brand association, explained that the brand’s strong legacy and continuous effort to offer quality products to Nigerians inspired him to associate himself with the tricycle.

According to him, the improvement made on the tricycle would help develop small businesses. He said the vehicle is produced to dribble on Nigerian roads.

Vice-President, West Africa, Bajaj Auto, Shaleen Nayak, said Nigeria is one of the most important three-wheeler markets in the world and that Bajaj has specially designed the vehicle for Nigeria.

A dealer of the tricycle in Lagos, Ms. Helen Omojola, said: “This is exactly the vehicle which the market was crying out for and I am thankful that Bajaj Auto has listened to the demands of the keke riders and given us such a great product. I am very excited to start selling the RE250 here.”

Vice-President, West Africa, Bajaj Auto, Shaleen Nayak, said, Nigeria is one of the most important three wheeler markets in the world and Bajaj have specially designed the vehicle for Nigeria.

“For instance, we have always felt that a keke rider in Nigeria requires a bigger, more powerful engine because of the tough road conditions. The addition of a front fork can greatly ease shoulder pain for the rider after a long hard day of work.”

The vehicle boasts many first-in-class features like front fork, CV shaft, bigger 10” tyres, clear headlamps, remote controlled MP3 player, to name a few. Bajaj Auto has also upped the style quotient of the vehicle through a rear spoiler and a transparent passenger hood.