3 reasons people don’t meet their sales targets

The wrong mindset: This is the root cause of poor performance by a lot of people. This must be addressed first, if not, there will be no progress. I hear people say things like, “the market is dry”, or “I’m not a natural sales person,” this is equal to saying, “Making money is not natural to me.”

Poor work ethic: In other words laziness. When you assume a new sales or business role the first thing is to use the law of 100 which involves contacting 100 people within the next week to talk to them about your product. This will help you breakthrough any initial fears of rejection and get the awareness of your product into the market. Another aspect of poor work ethic is broken focus. When you’re following up, be following up; when you’re prospecting, be prospecting, not doing these and calling friends or hanging out on Social Media.

No sales skills: No skill in giving a sales presentation or handling objections or asking for money or getting referrals or prospecting or identifying needs or qualifying prospects. How then can they sell? No skill, no sales. Iyore Ogbuigwe is a sales coach