Etisalat expands service footprints with Samsung Experience Zone

Telecommunications network, Etisalat, has launched the Samsung Experience Zone within the network’s Experience Centre in Lagos. Etisalat, in partnership with Samsung West Africa, recently unveiled the first of many Samsung Experience Zones, which it aims to launch in major Etisalat Experience Centres across the country.

While speaking at the event, Vice President, Marketing, Etisalat Nigeria, Adebisi Idowu, said the initiative was borne out of the need to enrich the experience of customers on the network. He also expressed delight at the partnership and applauded the two global brands for building a mutually benefitting relationship since the telecoms firm started operations in Nigeria.

According to him, “As an innovative company, driven by the need to provide our customers unequalled telecommunications experience, we are always on the lookout for opportunities to enrich their experience in the most interesting ways possible. The Samsung Experience Zone is an amazing experience within Etisalat’s superior experiential offering, and we are happy with the kind of support we have got from Samsung over the years. We have been enjoying their partnership since inception.”

Idowu also assured on the readiness of the partners to replicate the Samsung Experience Zone in other Etisalat Experience Centres across the country “at an aggressive pace”.

Managing Director, Samsung West Africa, Paul Lee, described the Experience Zone as a breakthrough platform that empowers customers to use innovation and technology to improve their standard of living.

His words, “We are delighted at this new long term relationship because we both share the importance of understanding how technology can inspire upliftment for the people. The priority for us is how to continue to bring new technology and innovation to the brands.”

Top management team members from both companies at the event include Etisalat Nigeria’s Directors for Consumer Segment, Adeola Dairo, Enterprise Segment, Eric Uwaoma, Channel Sales, Victor Nwaobia and Retails, Sales, Lou Odunuga and Directors, Information Technology and Mobility, Samsung West Africa, Emmanuoli Revmatas and Olumide Ojo.