Dano flavours the season with choco, strawberry variants

To add colour and flavour to the season, fast-moving milk brand, Arla Dano, has set its dairy footprint in the Flavored Milk Powder category with the launch of two variants into the Nigerian market.

Following intense consumer research, which shows an increased demand for convenient and exciting flavoured milk, the company with more than 100 years of dairy expertise, recently launched strawberry and chocolate milk flavours to the delight of families, especially children.

These variants were developed to give consumers nutritious products that also satisfy their taste for chocolate and strawberry flavors with a proposition of exciting nourishment, says the brand.

The flavored milk is said to be rich in protein, carbohydrate, Vitamin D and other vital nutrients, required for energy, vitality and a healthy growth.

According to the Managing Director, TG Arla Nigeria, Mr. Mads Burmester, the products are an extension of Dano filled milk powder developed to meet the needs of discerning consumers who seek to enjoy the goodness of milk in more exciting ways.

“The Dano brand seeks to make eating simple and joyful for everyone, providing great tasting, nutritious, products which will form a foundation for a good life. Because Milk remains a very important nutrient-packed food, Dano wants to establish a rich milk drinking culture in Nigeria beyond breakfast occasion.

“To add excitement in the way we nourish the Nigerian families we are launching different flavours of our milk powder for consumers that would not compromise on taste, nutrition and a healthy way to start the day right. Driving this excitement will be our new flavoured milk variants -Choco and strawberry- which are great in taste, provide energy, protein, calcium, vitamins and minerals to keep our teeming consumers nourished all day long.”

Also, Category Marketing Manager, TG Arla Nigeria, Ms. Ifunanya Obiakor, said the products were a demonstration of Arla Foods expertise in the dairy space to serve and satisfy the craving for nourishing goodness by consumers as revealed from extensive consumer insight and the end of year festivity affords a great opportunity to launch the products.