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Dangogo advises young professionals on self-reputation management 

businessA foremost Public Relations (PR) expert , Mallam Kabir Dangogo has enjoined young and upcoming PR practitioners  to pay attention to managing their reputation along side their official responsibility of managing the reputation of their bosses or clients. 
   
Dangogo said this recently while donating tons of Public Relations and Corporate Communication materials to the Mass Communication Department of Bayero University, Kano.  
   
At the presentation ceremony in the university campus, Dangogo said that he was donating the materials with great pleasure, with the hope that it would enhance the students’ capacity for scholarship. 
   
“This is probably unprecedented in the history of Nigerian Mass Communications. The public relations material is all that I have done as a student, a public relations practitioner and a PR consultant covering the period between 1976 when I first began my communications career at the Nigerian Television Authority in Kaduna and now that I am retiring as a communications consultant. 
   
“The work shows you how I planned and ran communications programmes wherever I found myself doing public relations work. After 40 years of fruitful practice, my advice to the young and upcoming practitioner is that you should always manage your reputation. Many practitioners forget to manage their own reputation while managing the reputation of their bosses or clients. By the time they realise it would be late in the day to start making amends.”              
According to him, he chose the Mass Communications Department of Bayero University, Kano for the presentation because it is the pioneer Mass Communications Department in the north besides he could have been a product of the department.
   
“But just as it was starting I gained admission to Ohio University’s School of Communication, United States. I recall when I returned to Nigeria in 1981, I was so much in love with the department that I initiated a production of a television documentary which ran on NTA Kaduna that focused on the department featuring two bright students among others – Awwal Haruna and Asabe, whose last name I can not recall and who later worked for the Voice of America – and Mike Egbon, the pioneer head of department at the time.”
   
He further said another reason he decided to donate his PR study material to a university is because if he leaves them within the confines of his house, when he is gone back to his creator, his kids may not appreciate them. 
   
“Even though one of them is currently studying mass communications, chances are that they may find them overwhelming. I thought, by and large, the material would be better utilised in a university community.
   
“This is therefore a presentation of my professional life to the Mass Communications Department. I am also opening up myself for comments and analyses of the material, and may be eventually a graduate student may be assigned to take a closer look at them for further discussion.
   
The gift items that included personal PR works and corporate organisations’ documents and materials were Federal Mortgage Bank of Nigeria re-branding; Two-time Timex Global Communication Summit materials in Abuja; 17 photo albums of PR activities; 5 photo enlargements at PR functions; 150 copies of Katsina projects book;100 CDs of professional work; 10 copies of blind proposals; 62 branded Timex bags; 92 branded Timex caps; About 1000 plus books of Public Relations; 65 copies of Beyond the Banking Hall and 45 copies of The World of Public Relations by Kabir Dangogo; About 40 video tapes of professional work; 1 television set and video player and 20 audio cassettes with disc.
  



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