Crown Flour to begin cultivation of wheat
Managing Director, Olam Grains, Nigeria Anurag Shukla, who disclosed this during Crown Flour Mills Customer’s Forum gala night, in Abuja, said the flour milling industry is one business that can provide employment, adding that Crown Flour Mills, a subsidiary of Olam Grains is planning to venture into the cultivation of wheat, as part of its backward integration drive.
While highlighting opportunities in the Nigerian wheat-milling industry, Shukla said cultivation of wheat is something that is close to the company’s hearts since it started 30 years ago.
He said the company is currently working with Wheat Farmers association and the Federal Government to boost the production of the commodity in the country.
“It is one of our core focal areas because we believe that Nigeria can grow wheat especially in the northern region. The company has been expanding its footprint in the flour milling industry since 2010 when it first acquired Crown Flour Mills.
“With the recent proposal to acquire Dangote Flour, the company will emerge the biggest flour miller operator in the country.”
In his welcome address, Vice President-Commercial, Crown Flour Mills, Bolaji Anifowose, said the event was to celebrate the company’s annual awards for all its customers across the country.
He added that Crown Flour is a complete customer centric compliance company, noting that the company will be launching a loyalty club for its customers across the country.
“We would ensure that we support our customers individually to ensure that they keep growing more than their competitors.”
Chairman, Association of Master Bakers & Caterers of Nigeria, Abuja Chapter, Ishaq Abdul Raheem said the company’s excellent marketing strategy has continued to drive sales for its products more than that of other competitors.
“Crown Flour has a unique way of marketing unlike their competitors. The strategy is excellent and making them increase their customer base,” Raheem said.
Similarly, Medinat Sanusi of Opeyemi Bakery Industry in Lagos, who was one of the dealers that was recognized with an award, appreciated the company for the initiative of the awards.