China’s GAC to strengthen market in Nigeria with GS4
China may be showing keen interest to boost its market share in the automotive sector in Nigeria as its GAC Motors franchisee revealed plans yesterday to unveil GS4 brand to compete with the Sport Utility Vehicle (SUV) segment in the country.
The vehicle, sold by CIG Motors is expected to be showcased next week in Lagos by a delegation from China led by the General Manager of GAC Motors.
Chairman of CIG Motors, Diana Chen, who disclosed that the event would be hosted by Dare Art Alade, said: “Applying sustainable and eco-friendly technologies in vehicle production and automotive decoration is one of our primary goals.’’
She noted that all cars manufactured by firm followed the highest standards and use only the best quality and environmental friendly materials.
The unveiling is expected to be an event of pomp and pageantry as select stakeholders of Nigeria’s auto industry, captains of industry, celebrities, political leaders and heads of corporate organisations have confirmed attendance, she added.
The organisation had given out other brans of the car to celebrities, including Stephanie Linus and Kunle Afolayan, who emerged ‘Best-Overall-Movie-In-Africa’ Award at the AMVCA Awards 2016 and the award winning Movie Director respectively.
The GS4 brand has scored many firsts in the C-ECAP assessment and became the first SUV vehicle model to receive the gold medal.
It has optimal fuel efficiency with a combined fuel consumption of 6.3-liter/100 km (37.3mpg) and only 36dB in idling noise to provide undisturbed driving space for car owners.