Chi introduces handy can packs
IN an ever-dynamic market, innovation is crucial to differentiating a brand from the crowded pack. For a brand that has grown to become the market leader in Nigeria’s Juice and fruit drink market, it is imperative that innovative ideas drives the production, packaging and marketing of its high quality products. CHI Limited recent introduction of the Can Pack for their juice like Chivita 100%, Chivita Active and Chi Exotic is a reference point to how the brand has leveraged on consumer feedback to drive innovative and affordable packaging that suits their lifestyle.
The new juice Can Pack which is targeted at hip, trendy and On-the-Go consumers is designed in a dynamic prismatic shape with an attractive cap that is well blended into the pack. With an affordable price of N100, the 315ml Can Packs contains enough juice to satisfy individual consumption and offers competitive pricing as well as value for money. Its handy size allows consumers to take it along with them wherever they go and fits into the lifestyle of young upwardly mobile consumers.
According to Managing Director, Chi Limited, Deepanjan Roy, “the new and attractive 315ml can pack has a genuine consumer appeal and the feedback from the market has been fantastic. At the cost of N100, we are confident that the affordability, accessibility and convenience of this trendy, handy and On-the-Go Can packs would ensure that our consumers continue to get the same refreshing taste and nourishment”
“Consumers have extolled the Can Pack size for its elegance, convenience and shelf appeal. They particularly appreciate its advantages over aluminum can packaging because it is easy to hold, pour from, and is far more environment friendly” Mr. Deepanjan stated.