Brandzone hosts workshop in Lagos on Feb 24

Brandzone Consulting LLC is set to host a Brand Spark Workshop, an innovative, practical and hands-on SME DIY branding workshop. The workshop will take place on Friday, February 24, 2017 in Victoria Island, Lagos. Registration for the Summit is open on the website

The theme of the Workshop is ‘Branding For Growth,’ designed to enable Small and Medium Enterprises (SMEs) and not-for-profit organisations gain knowledge in the areas of branding, brand management and social media/content marketing.

The programme would provide the SME owners practical tool kits and guide for understanding branding with tips for growing their businesses and leveraging on branding. Participants will learn to create their own brand stories and develop excellent communication messages that resonate with their target market. In addition, they will learn to grow their client base and businesses with cutting edge brand strategy. They would also learn to share their brand story by optimizing social media and content marketing.

Participants’ profile for the Brand Spark Workshop include CEOs, Brand Managers and Marketing and Communications professionals from diverse sectors such as mortgage and microfinance banks, agriculture, technology innovators, social entrepreneurs health and nutrition, beauty and lifestyle, not-for-profit managers and consulting. They will gather to gain experiences and practical knowledge with deep insights about creating and managing their brands for increased bottom line growth.

According to Managing Partner Brandzone and an award winning Branding Expert, Chizor Malize, “As the nation grapples with the impact of dwindling oil fortunes, devalued currency and weakened economy, there is no better time to become more creative with brands and branding for quality, competitiveness and growth. The decline in disposable income of consumers has brought about a marginal reduction in the propensity to consume imported goods and, in a wobbling economy such as this, consumers are beginning to look inwards for alternatives.

“Since consumers remain discerning and selective in their consumption habits, the SME businesses must seek to project quality and differentiation for competitiveness and growth. This is where branding comes in. Through branding, we seek to helping the SMEs to discover their inherent potentials, guide them in developing opportunities for brand positioning, design their differentiation path and building cutting edge brand strategies that keep them ahead of their competition.”

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