Book on marketing communications, training academy launched

President of Experiential Marketers Association of Nigeria, Mr. Kehinde Salami, recently launched a marketing communications book titled To Every Man A Brain: How To Discover and Unleash The Power of Your Creative Mind. The event had in attendance practitioners in Nigeria’s integrated marketing communication industry. They included Kayode Oluwasona, President of the Advertising Practitioners Association of Nigeria (AAAN), George Thorpe, founding chairman of MediaReach OMD, who reviewed the book, Kola Oyeyemi of MTN, Abiodun Oshiniobosi, Managing Director, Abelinis among others.

Salami, who is also the Managing Director of Ideas House, lamented that very few people tap into Nigeria’s tremendous potential, which gives everyone a blank sheet of paper to write their personal dreams and vision but very few take good advantage of it.

According to him, “It’s worrying that despite the opportunities that abound, many of us still find ourselves in limbo with no clear direction. We patronise the goods, services and technological breakthrough of the west shamelessly and wear the badge of the astute consumption economy with pride. Besides entertainment and a few other flash points here and there our nation can best be termed as a doers economy. This scenario for any serious government should raise an imminent red flag, as doing will always be inferior to thinking. If we all agree on this simple, logical fact, then we need to change our perspective.

“This book takes an insightful look into the issues and offers a quick fix solution with respect to vital methodologies that could help change mind-set while rebooting the brain to work more efficiently. Having studied individuals coupled with the benefit of interacting with people from different countries and culture over the years, I have a pretty good idea where the challenges lie.”

Salami told journalists that the launch of the academy was fuelled by an endless desire to break the status quo with the minute solutions. He canvased the collaboration with subject matter experts, businesses and passionate individuals to create sustainable frameworks, processes and products driven by learning for the future frameworks.

“iD8 (the training academy) is more of training and capacity building organisation, which is specifically designed to identify creative talents, nurture them and deploy them, not only for our business but for the entire marketing communications industry. It is an academy and marketing innovation hub, where we help promote, support and lead learning and teaching transformation. We are committed to birthing ideas, connecting people and designing opportunities as well as facilitating opportunities.”