Bank launches new marketing communication campaign

image source greeneuropeanjournal

image source greeneuropeanjournal

A NEW 360 degree marketing communication campaign, theskyeisbigenough has been launched by Skye Bank Plc. The new campaign is meant to refresh and reposition the bank as it concludes its acquisition of Mainstreet bank.

At the launch in Lagos, Executive Director, Corporate Services of the bank, Abimbola Izu, stated that with the new government in place, as a result of the transition, which afforded the country a lot of mileage, her bank sees huge opportunities for Nigeria and Nigerians in the coming days.

Therefore, as an organization, it wants to benefit maximally from these new opportunities and the campaign is to align with evolving market trends as well as draw attention to the bank’s enormous capacity in ensuring customers’ convenience and maximum comfort at all times.

According to her, the essence of the campaign was to tell the customers that the Skye is big enough to handle all forms of business transactions, as well as have smart, intelligent and innovative technologies that support the businesses of its customers.
To further push the campaign, she disclosed that Skye Bank was adopting all platforms to convey its message, disclosing that the bank would soon commence an advertising campaign that highlights the new realities and capabilities of the bank, using the success stories of individuals just to ‘drive home the point that the Skye is Big Enough for anyone that is determined to succeed.
Izu highlighted the bank’s acquisition of Mainstreet Bank last year, as a proof of the bank’s determination to leapfrog into the league of bigger and stronger institutions that are major players in the evolving global economy.
According to her, “This year, we are quickly accelerating the concluding process of integration. The merger gives us 469 branches, a quantum leap from the 260 branches that Skye Bank had. More importantly, it has given us significant footholds in some areas where Skye bank is not well represented. For instance, in the South-East alone, Skye Bank will have an addition 54 branches right away, and in the North we will be having about 52 branches right away”.
She noted that the acquisition also gives Skye Bank the leap in the electronic channel business, with a total ATM network of 849 for their customers’ convenience.

She added, “Our Skye Mobile channel is also going to be re-launched as we have revamped it. All these we have reworked just for customer’s convenience and comfort”.

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