ADVAN Award: Orijin wins Brand of the Year

Coke Studio AfricaAs Share a Coke adjudged Campaign of the year

ORIJIN, a brand of Guinness Nigeria, was on Saturday, in Lagos, declared the Brand of the Year at the 2015 Advertisers’ Association of Nigeria (ADVAN) Award for Marketing Excellence, beating Maggi and Coke to second and third place respectively.

In the Campaign of the Year Category, Share a Coke was declared the winner, while Ace Root won in the New Brand Category. Although there were no winners in the Innovation, Consumer Insight categories, Milo Slam won the Consumer Promotion Category, Star Music App smiled home with the Digital and Social Media Marketing category and MTN Foundation was adjudged the best in the CSR Category.

In the Brand Journalist of the Year Category, Ntia Usukuma won the top prize with John Ajayi and Rahim Akingbolu coming second and third while Sherif Akinpelu went home with the Future Marketing Leader Award.

Diageo's Orijin Herbs

Diageo’s Orijin Herbs

In his welcome address, the President of ADVAN, Mr. David Okeme, stated that this year’s award is particularly significant because it is being held in a season of transitions, both on the national level and on an association level.

“ADVAN has just elected a new Executive council to run its affairs for the new two years of which I have the honour of being a part of. A key objective for the new executive of the association is to provide insights for members that will create greater value from marketing spend, this is why this year our theme is focused on ‘Unlocking growth through sustainability and social impact marketing’.”

According to Okeme, the theme is clearly aligned to the central objective of the ADVAN awards, which is to showcase and reward outstanding marketing efforts that have helped create value for businesses and the society at large.

“The process of selecting the winners and recipients of today’s awards was done by a panel of seasoned professionals who maintained the highest level of equitability in the judging process, therefore I attest that the winners that will emerge are the truthful and honest representation of the best of marketing efforts in 2015.”

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