Winners Emerge In 4th Edition Of Unilever Ideatrophy Competition

By Damilola Ajadi   |   07 November 2015   |   11:19 pm  

Photo: nigerianuniversityscholarships

Photo: nigerianuniversityscholarships

Winners of the fourth edition of Unilever Nigeria sponsored Ideatrophy business challenge have emerged at the grand finale of the competition held in Lagos last week.

Team ‘Blueprint’, from the Federal University of Technology Owerri, came from six teams in a keenly contested battle of business ideas to emerge winners. Two other teams ‘Apex’ and ‘Idealist’ emerged first and second runners-up respectively.

The Ideatrophy competition is a national competition, which gives undergraduates from various universities in the country the opportunity to develop and execute strategies that deliver business results.

The 2015 edition of Ideatrophy tagged “The Confidence to Do More” tasked the students to develop a communication and marketing plan for Rexona and also drive communication that Nigeria’s most popular and widely patronized deodorant ‘Sure is now Rexona.’

Speaking at the grand finale, the Managing Director of Unilever Nigeria Plc, Mr. Yaw Nsarkoh congratulated the winning team on their outstanding success and the other participating teams for their impressive performance during the competition.

Nsarkoh expressed Unilever Nigeria’s passion for helping equipping Nigerian undergraduates with invaluable business skills that will help them become successful entrepreneurs operating under a world-class standard. He urged the students to continue to aspire towards achieving more success. “This is not the end, it is only a beginning, we believe that whatever we call best in Nigeria should be able to hold its own against any team in the world, he said.”

He emphasised the need for creativity, which he described as necessary for survival in the workplace and life in general. He further highlighted the need for students to take advantage of the networking opportunity the competition provides. “Competition such as this provides room for development and networking as the participants get to work with people from diverse backgrounds and learn ethics, co-existence and integrity as it relates to the workplace”.

Also speaking at the event, political economist and management expert, Professor Pat Utomi, while appreciating Unilever for their contribution to growing the youths of today into potential business leaders, urged the students to take advantage of the opportunity to make positive impact.

He identified fortitude, creativity, perseverance and goal



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