VConnect, Truecaller seal pact to deepen business prospects for SMEs

In a bid to deepen business prospects for Small and Medium Scale Enterprises (SMEs) Vconnect, a business engagement platform, has partnered with Truecaller, a communication apps in the world to launch Truecaller Priority.

The truecaller priority feature will improve efficiency in connecting consumers with the right local businesses to increase call pickup rates and limit chances of missed opportunities for local SMEs.

The Director, Strategic Partnerships at Truecaller said, Arun Krishnan, said “Enhancing communication experience is critical for businesses which adds to the daily efficiency. Both clients and consumers will immensely benefit from this partnership as it enables greater trust and convenience. We’re excited to be adding high value and helping Vconnect stay ahead in a competitive market.

Calls placed are clearly marked as ‘Vconnect Services’ and color coded in purple. This will assure the recipient that the call is not a spam, but from a genuine customer trying to reach the business through VConnect.

The Head, Growth and Monitisation VConnect, Naveen Luthra, said: “We value the association with Truecaller, as this solution provides better connection between an active business and a ready customer. Since the implementation of this service, we have observed a 22% increase in the call connection rates, as it brings more trust and assurance for the businesses to receive the call.”