Stakeholders chart path to product affordability

[FILE PHOTO] Specifically, the General Manager of West African Ceramics Ltd, Bhaskar Rao, said that efforts by all stakeholders to achieve affordable housing would, to a large extent, meet its desired results when thinking affordability is top of mind in the entire industry value chain.

To improve access to affordable products and services there is need for government and key stakeholders to develop the value-chain as well as improve access to raw materials.

This was the view of operators in the ceramics industry, who expressed concerns on access to raw materials as well as activities in various value-chains.

Specifically, the General Manager of West African Ceramics Ltd, Bhaskar Rao, said that efforts by all stakeholders to achieve affordable housing would, to a large extent, meet its desired results when thinking affordability is top of mind in the entire industry value chain.

 
Rao made the assertion during the inauguration of the Royal Exclusive Showroom in the city of Makurdi recently.
 
According to Rao, the cost of sourcing raw materials and the transformational process and requirements to produce the desired building material affect affordability in the long run.

He identified such factors to include consumer sophistication and crave for imported foreign goods; and the uncoordinated efforts of multilateral agencies and private sector participants in terms of housing finance, formulating actionable regulatory frameworks and government policies.
 
“We must work with a deep understanding and insight of the social economic classifications and segmentation of the Nigerian workforce populace, and trends to streamline processes that achieve cost reduction without compromising quality yet delivering output that meet standards with high quality at affordable price.”

“If we play our role this way, we would have taken a significant step to the overall integral effort by all stakeholders to achieve affordable housing.” Rao asserts.

The Chief Executive Officer of Chiventis Investments Nig. Ltd, Chidi Tobias Okenyi said the key focus of the current administration, which is to grow the real sector and revive the community of local manufacturer, can only be achieved when dealers in the value chain support this drive by pushing locally produced goods and services especially when the quality surpasses imported products.

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