NEPC tasks non-oil exporters to leverage fairs for market access
Executive Director, Nigerian Export Promotion Council, Olusegun Awolowo
The Nigerian Export Promotion Council (NEPC), has urged non-oil exporters to exploit opportunities in the trade fair participation to gain market access.
According to the NEPC, to access new markets, non-oil exporters must be willing to operate in line with global best standards and also leverage opportunities at trade fairs to present their competitive edge to potential customers and businesses.
Speaking on, ‘Effective tools for accessing international market’, at a capacity building programme for non-oil exporters in Lagos, the Chief Executive Officer of NEPC, Olusegun Awolowo, who was represented by Assistant Director and Head, Trade Information, Mrs Francisca Odega, urged non-oil exporters to leverage trade fairs to gain access to the international markets.
He expressed concern about the low level of participation of Nigerian players in the global market space, adding that the Council was poised to change the narrative.
With an emphasis on effective participation at trade fairs, the NEPC explained that fairs are adjudged as one of the most effective means of gaining access to the international market.
“Well-organised fairs will attract many buyers and exhibitors and therefore represent a concentrated market in which you can gather information, learn about the target market and its trends. It also provides a platform to get customer feedback on your export products, identify buyers and representatives, learn about the competitors and their products and generate orders.”, he added.
National President, Nigerian Association of Chambers of Commerce, lndustry , Mines and Agriculture (NACCIMA), Iyalode Alaba Lawson, urged the exporters to take advantage of the capacity building exercise to get familiar with new trends and requirements needed to access new markets.
Export consultant and Managing Director of XPT Export Logistic, Kola Awe, urged participants to understand the requirements of the markets for which they seek to access.
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