Stanbic IBTC launches two-month loyalty promo
The Executive Director, Personal and Business Banking, Stanbic IBTC Bank, Obinnia Abajue, said the initiative, being third in the series, themed ‘Never Stop Moving Forward’, is designed to encourage Nigerians to freely express the traditional African hospitality in the festive season by showering gifts and love on one another.
The list of such gifts, he said, should not be limited to conventional items but should include financial gifts.
“Besides showcasing the essentials of the festive season, the highpoint being the sharing of gifts, the promotion fits into Stanbic IBTC Bank’s purpose of making progress real to deepen financial inclusion in Nigeria by making financial services and products easily accessible to even a greater number of people, wherever they may be.
In doing so, we help in moving the largely unbanked and under-banked segments and communities into the financial mainstream, Abajue said.
The initiative, he added, also aims at encouraging payment card usage for transactions on the bank’s over 400 ATM points across the country, its numerous POS platforms and online channels.
It will also encourage low-income Nigerians and the younger generations to imbibe a culture of financial planning and savings, which will put them in good stead for future comfort.
The Head of Marketing and Communications, Stanbic IBTC Holdings, Nkiru Olumide-Ojo, identified that the key element of the season is the outdooring of the Stanbic IBTC gift card, which is a prepaid card that can be used on all payment terminals.
“Traditionally, revealers give cash to their loved ones or buy them gifts. This year we say make it memorable by giving a Stanbic IBTC gift card to your loved ones. This is another way we move you forward”, she said.