Mobile Banking, Payments, and M-Commerce

MAKING purchases or transferring funds via smartphones, tablet, and services is becoming a necessity for Nigerians. In fact, using a mobile phone to purchase goods has become nearly as common as using a credit card or POS these days. This is a huge encouragement for developers and as such, 2016 will see continued development of apps that can process transactions faster, safer, and easier, without the need of physical debit or credit cards, or cash.

Development of free apps

At present, over 80% of all apps developed in Nigeria and used by Nigerian are free, and this percentage is expected to rise by the end of 2016.

Experts predict that developers for Android, iOS and Blackberry apps will rely more on in-app purchases for revenue generation. They also state that mobile web apps are likely to grow in popularity as well. In-app advertising will go beyond banners and integrate various ad formats. Generally, developers will shift away from the paid download model and Mobile app advertising as well as in-app purchases will be a primary focus of monetization.

Enterprise apps to soar over consumer apps
All big enterprises in Nigeria are likely to have their very own app development platforms this 2016 as they will leverage mobile application development platforms to develop and deploy mobile apps.

As expected, enterprise telephony management will grow, and third-party enterprise app developers will stand a lot to gain. There will be boundless opportunities for Nigerian app developers to work on building and managing applications for enterprise market.

Faster Mobile Development

Organizations and enterprises are finding it difficult to keep up with the consumer’s demand for applications, and with these budding demands, the main focus of mobile app developers in 2016 would certainly be to shorten the development lifecycles and reduce the timeframe between “ideation” to launch- shortening the ‘ideas-to-apps’ development cycle.