Mamador oil gets NHF endorsement, unveils health initiative
In affirmation of its quality and health benefits, Mamador Cooking Oil, a product of PZ Wilmar, has received endorsement from the Nigerian Heart Foundation (NHF), as it unveils initiative to promote healthy living among consumers.
Speaking at the media launch in Lagos, Executive Director, NHF, Dr. Kingsley Akinroye, said the foundation is known for propagating and supporting research that is aimed at promoting healthy well-being.
He noted that due to the brand’s cholesterol-free components, the product is ideal for the heart and would go a long way towards ensuring cardiovascular health in the country.
In his remarks, Marketing Director, Food and Nutrition, PZ Wilmar, Kalyan Bandyopadhyay said the NHF approval is a demonstration of the commitment of PZ Wilmar to make products that are relevant and beneficial to the consumers in each local market.
“All the benefits and claims of the brand which include its cholesterol free claim, vitamins fortification and Omega 6 &9, were all tested and adjudged to be true claims and therefore certified by NHF as a brand that promotes heart health”, he said.
This attestation, according to him, is in addition to the National Agency for Food and Drug Administration and Control’s (NAFDAC) confirmation of Mamador cooking oil benefits.
The brand is able to deliver healthy benefits because of the company’s expertise in manufacturing the right oil suitable for consumers of each local market and the uniqueness of its world-class standard technology deployed in production, he added.
Unveiling the brand’s initiative, General Manager, Marketing, PZ Wilmar, Mrs Bukky Bandele disclosed that the NHF endorsement has given Mamador the required partnership platform to do more for Nigerians by setting out on what she described has ‘Mamador Million Heart Mission’.
This, she said will passionately promote healthy living among Nigerian consumers.
She opined that modern lifestyles demand that consumers pay more attention to the health of their hearts by being more discerning about their diets and be more active in their choice of leisure activities.
“Mamador Million Heart Mission aims at providing consumers with heart healthy recipes that can be available locally for consumers to enjoy their foods without worries.
“Going forward, Mamador will work with NHF recommended nutritionists to develop more recipes and the brand is setting out to promote other activities that can make people live well and fit”, she said.
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