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Royal opens tiles showroom in Kano to boost local ptaronage

By Eno Bassey
02 November 2016   |   1:24 am
Pursuant to the economic diversification drive of the current administration to revive the local manufacturing sector, Royal brand of tiles and sanitary wares, West African Ceramics Ltd...
General Manager, West African Ceramics Ltd., Mr. Bhaskar Rao (left); Senior Regional Overseer, Mountain of Fire and Miracles, Middle Belt Region Two, Abuja, Pastor Phillip Olarewaju; Chairman, Uche-Tex Link Ventures, Mr. Uchenna Ajala and Executive Chairman, West African Ceramics, Alhaji Lawal Idirisu during the inauguration of the first Royal Exclusive Store in Abuja…recently

General Manager, West African Ceramics Ltd., Mr. Bhaskar Rao (left); Senior Regional Overseer, Mountain of Fire and Miracles, Middle Belt Region Two, Abuja, Pastor Phillip Olarewaju; Chairman, Uche-Tex Link Ventures, Mr. Uchenna Ajala and Executive Chairman, West African Ceramics, Alhaji Lawal Idirisu during the inauguration of the first Royal Exclusive Store in Abuja

Pursuant to the economic diversification drive of the current administration to revive the local manufacturing sector, Royal brand of tiles and sanitary wares, West African Ceramics Ltd has partnered with Kano city-based building material dealer, Al-Wabel Star Trading Ltd to establish a mega ultramodern tiles and sanitary wares experience showroom in Kano.

The partnership, which aims to support government’s efforts in reviving the manufacturing sector and encourage patronage of locally produced goods, was put into effect with the inauguration of the Royal Exclusive Showroom at the Sharada area of Kano city.

According to the General Manager, West African Ceramics Ltd., Bhaskar Rao: “The Royal Exclusive Showroom initiative is a response to support government efforts in resuscitating local production through effective distribution network to ensure that products are available at the right time, right place, and at the right price; and the delivery of the products in a way that encourages the consumer to cultivate and sustain the ‘Buy Nigeria’ behavior because they do not just buy products but the collective experiences of product quality delivered, acquired product knowledge and application, unmatched customer services, and all the functional attributes of the product.”

Speaking further, Rao said that the showroom is designed to enlighten customers about the applications of various designs and types of tiles in a building project and to create an unprecedented shopping experience for customers obtainable or derived in overseas.

He added that the showroom is an initiative to strengthen dealer relations and channel management in a way that consumers would experience tile shopping different from the norm but obtainable in developed societies.

Chairman of Al-Wabel Star Trading, Alhaji Imran Mohammed Amin posited that the key focus of the current administration is to grow the real sector and revive the community of local manufacturer can only be achieved when dealers in the value chain support this drive by pushing locally produced goods and services especially when the quality surpasses imported products.

“There is no disputing the fact that ROYAL is a household name with a formidable mark of quality which surpasses many imported products and brands. This partnership is well thought out and indeed would position us to fill the gap that maybe created by the forex situation deterring importation of several goods and expected rising demand for local building materials particularly in tiles and sanitary wares categories.” Amin said.

Amin urged the public to support the current administration efforts to revive the economy by patronizing local products. He called on architects, builders, estate developers, project owners and anyone to visit the Royal Exclusive Showroom to experience the various tile applications. He said that the showroom is equipped with application set up such as Bathroom set up; Living Room set up; Kitchen Set Up; and Office space set up and a trained Customer Relationship Manager armed with vast knowledge on tiles to educate and incisively advise customers on types of tiles and designs suitable for applications in their building projects. West African Ceramics will soon commence production at its ultra-modern production facility at Ajaokuta in Kogi State.

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