Firm unveils exclusive showroom in Port Harcourt

West African Ceramics Limited in partnership with Anatinik Trading Co. Ltd has launched its Royal exclusive showroom in Port Harcourt, Rivers State to meet growing consumer needs.

General Manager, West African Ceramics Ltd., Bhaskar Rao, said: “the Royal exclusive showroom is designed to enlighten customers about the applications of various designs and types of tiles used for a building project and to create an unprecedented shopping experience for customers in an open market arena or setting”.

He added that the showroom is an initiative to strengthen dealer relations and channel management in a way that consumers would experience tile shopping different from the norm but obtainable in developed societies.

“The initiative was borne out of the necessity to ensure the brand of tiles is easily accessible and available to customers. It is a one-stop shop for all products under the Royal brand stable, which will no doubt elevate the trade experience of our dealers to a whole new modern level”, Rao continued.

The Chairman/Managing Diector of Anatinik Trading Co. Ltd, Chief Austin Anakwe lauded West African Ceramics, saying: “Indeed, building project owners, architects and contractors can now enjoy the kind of experience in shopping that is obtainable in European markets and other developed societies.“We would be aiding the rebound of the naira by patronising local purchase of tiles,” Anakwe said.