Firm introduces new tractors for Africa and Middle East

MF 385_114025

MF 385 4WD (85hp) pulling a 3-furrow conventional plough

Massey Ferguson, a worldwide brand of AGCO, is introducing a new range of 50hp-85hp tractors for selected African and Middle East markets. This latest move will further strengthen its product offering in the lower horsepower tractor sector in these territories and offer a broader choice to farmers looking for a rugged and reliable multi-purpose machine. In addition, to complement these new MF 300 Series tractors, a new line of Massey Ferguson-branded implements is also being unveiled for the region.

“Simple, yet powerful, the MF 300 Series tractors are tried and tested, with a strong reputation for straightforward operation and robust dependability – they are ideally-equipped to meet the tough challenges of African and Middle East agriculture,” says Thierry Lhotte, Massey Ferguson Vice-President Marketing, Europe/Africa/Middle East. “More than 1.5 million units based on this renowned design are already at work in the world.”

Affordable and economical to run, these entry-level ‘do anything’ tractors will have strong appeal as the main power source for smallholder farmers or local community groups looking to mechanise or upgrade their agricultural operations. The models can also be a valuable addition to a machinery fleet on larger farms or estates requiring a cost-effective workhorse.

Initially, a choice of six Massey Ferguson matched implements, covering cultivation, planting and transport, will be available for the MF 300 Series. These include a 1.6m-width disc harrow, 0.5m-width fixed-disc plough, 2-tine subsoiler, 2-row planter, 3-tonne trailer and transport box. Plans are in place to develop and expand the implement range according to market demand.

“As true multi-taskers, the MF 300 Series are equally adept at cultivation, planting, transport or yard duties, working across a wide range of farm sectors including arable, livestock and horticulture,” explains Mr Lhotte. “Low cost of ownership, easy servicing and maintenance plus expert support from the Massey Ferguson local Distributor ensure a fully-sustainable and inclusive farm mechanisation package.”

Consisting of six models in total, three MF 300 Series models are set for release in early 2016 – the 50hp MF 345 two-wheel-drive (2WD), 75hp MF 375 (2WD) and 85hp MF 385 (2WD and 4WD). The longer wheelbase 50hp MF 350 (2WD), 60hp MF 355 (2WD) and 60hp MF 360 (2WD) will follow later in the year.

Fuel-efficient power comes from Perkins 3-cylinder AD 3.152 and 4-cylinder AD 4.41 diesel engines. The well-proven mechanical transmission offers four gears in two ranges to provide eight forward and two reverse speeds. Powerful hydraulics are based on the renowned Ferguson hydraulic ‘Scotch Yoke’ pump delivering full draft, position and response control. Fingertip hydraulic operation of implements above or below ground is by means of the familiar quadrant control. Lift capacities at the rear linkage range from 1415-2145 kg. A dual-stage clutch ensures efficient drive- and PTO- engagement, while the oil-immersed multi-disc brakes allow safe and secure stopping. For reduced driver fatigue, the MF 350, MF 360, MF 375 and MF 385 models are fitted with power steering.

The MF 300 Series tractors boast a spacious operator’s environment equipped with a spring-suspension deluxe seat. All controls are well laid out and fall neatly to hand. Depending on the model, the tractors are available in footstep or semi-platform configuration.

As part of Massey Ferguson’s global manufacturing strategy, the MF 300 Series are being produced in Pakistan by Millat Tractors who are a long-term partner of Massey Ferguson with 50 years’ experience building MF tractors as a licensee manufacturer. Massey Ferguson engineers from the Beauvais tractor manufacturing facility in France are heavily involved in developing the MF 300 Series for the Africa and Middle East regions. In a related initiative, work has also started on the potential localisation of Massey Ferguson sub-100hp tractor assembly in Russia.

“Massey Ferguson is committed to providing high-quality machinery and appropriate technology to suit all types of farm operations all over the world,” adds Thierry Lhotte. “The new MF 300 Series fits perfectly with our existing product offer in Africa and Middle East markets. The range represents a key element in our ‘three-segment tractor strategy’ in the region to provide farmers at varying stages of development with the right choice of machines across a spectrum of power and specification requirements. The MF 300 Series will now provide an entry-level product in addition to our superb, higher specification MF 400 series and brand-new MF 4700 Global Series.”

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1 Comment
  • jaguar tata

    You make sound reasoning. Problems we face if you take Nigeria for example is that the ‘environment’ is not in place for a viable manufacturing industry. You do not expect a a ‘privately owned’ business to come and develop our power sector or transportation network to facilitate their business. there is the business of manufacturing a product, and there is the business marketing, selling, and delivery of the products (logistics) to the customer. All these add to the final cost of the product.
    We have a lot of serious inward looking to progress in this country and in all of Africa. We need the political and business will to be working hand in hand with each other to determine how we progress. India is the perfect example. The took the decision s a country that investing in IT would transform their economy. They changed their educational system, and started out setting up call centres for all sizes of foreign businesses. Now they have 3 companies in the top 10 IT consultancy firms, wit also the top 3 firms having technology labs setup in India.
    We are not too far off in 9ja if the right policy decisions are made. The skills of untrained artisans in places like Alana, Shoe makers at ABA, Generator technicians at Onitsha, gives me hope. If a policy is formulated around developing this country into an electronics/electrical manufacturing hub, we have the natural talent in this country to progress. What would be next is to fund the universities or technical institutions to formal develop training courses . With this combination we can then tap into foreign expertise where established firms seeking growth through new innovation will be seeking to tap into such a new market. South Korea & Taiwan did this and see where they are today. The world is buying their products which ranges from small electronic devices to cars.
    Our greatest problem is the POVERTY OF LEADERS