Fidelity Bank, others train 100 MSMEs in Kano

•Set to unlock non-oil export potential

Fidelity Bank Plc is training over 100 small and medium enterprises (SMEs), at the eighth edition of the Export Management Programme (EMP), aimed at providing impactful, world-class support to Micro Small and Medium Enterprises (MSMEs) in Kano State.

Organised by the bank in partnership with the Nigerian Export Promotion Council (NEPC), and the Lagos Business School (LBS), this programme currently in its third year was designed specifically to enhance the competitiveness of export-oriented businesses.

The programme has since graduated over 400 entrepreneurs, who transitioned from base level export experience to becoming established exporters with extensive export market footprints.

Since the commencement of the programme in 2017, the bank had always planned to take EMP to other parts of Nigeria, where there are critical mass market opportunities for exports.

Speaking at the opening ceremony, the Bank’s Deputy Managing Director (DMD), Mohammed Balarabe, commended the participants for enrolling for the programme, adding that it was a smart investment decision in the light of emerging opportunities in the non-oil sector of the economy.

“I am very confident that your business will benefit immensely from the insights and knowledge that the programme provides, with return on investment far exceeding the financial and economic costs of the programme to you” Balarabe said.
Commenting on the rationale behind holding this edition in Kano, he explained that this was meant to exploit the massive potential of the positioning of Kano as the hub for aggregation of agro commodities in Northern Nigeria.

“Kano is the hub for agro commodity exports in Northern Nigeria and the majority of these exports are done informally. We have brought this Programme closer to you to fully unlock the potentials of the Northern Exports market and help you gain the knowledge required to increase your market access,” he said.

Also speaking, the Regional Coordinator (Northwest), NEPC, Mr Hassan Bala, said the EMP 8 will help scale the capacity of existing and potential exporters to enable them to participate fully in the non-oil export business in Nigeria. “The faculties we have gathered have the capacity and experience to assist the participants in achieving the target set for the programme. It is an invaluable training programme for all businesses interested in Nigeria’s foreign trade,” he said. LBS Programme Coordinator and Faculty Member, Dr. Frank Ojadi, decried the over-dependence of the country’s economy on oil exports.

“The truth remains that Nigeria’s economy is overly dependent on the oil sector and this makes the prosperity of the economy reliant on crude oil prices. We need to concentrate on the development of our non-oil export to increase revenues for the Government and generate employment for the populace.

“We have the natural resources to be a world leader in the exportation of several products and it all boils down to the matter of unlocking these potentials. This is one of the major reasons why we partnered with Fidelity Bank and NEPC to create a Programme that not only educates budding exporters but also enhances the capacity of experienced Exporters to unlock new levels of the Export business.”