Drupa 2016 to promote Nigeria’s print, crossmedia industries

PHOTO: youtube

PHOTO: youtube

The Nigerian consumers’ purchasing behaviour is globally renowned as savvy and very sophisticated. Similar product offerings from different brands now compete aggressively for attention.

Innovation in print and crossmedia solutions have been frequent and continuous. However, over the last 60 years, only one feature has remained constant through all the innovation cycles – drupa. drupa is the undisputed number 1 global launch pad for future technologies and drives the entire industry.

drupa 2016 will run from May 31st to June 10th in Dusseldorf, Germany and is shaping up to be another record breaking event. This year will herald a shift from the traditional four-year trade fair ` cycle to a shorter three-year cycle. This is to reflect the rapid rate of development brought about by Internet and digital technologies.

drupa 2012 saw 1 800 exhibitors from across 50 countries meet with 315 000 visitors from 130 countries. drupa 2016 is projected to surpass these statistics and present an even more international platform for global businesses.

As the regional representatives for Messe Dusseldorf GmbH, Mr. Itua of Trade Fair Services Limited will again support Nigerian visitors to drupa 2016. “Our suites of services include visa & consular support, flight bookings, accommodation, entry tickets and local transfers”, he said.

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