Dangote Cement stakes N300 million on consumer rewards
To further reward customer loyalty, Dangote Cement Plc has commenced a promotion that will see it rewarding 3,783 customers with prizes worth N300 million under a three-month promotional campaign.
The promotion, which commenced on Monday, will reward customers with two prizes of N1 million each daily for 90 days while a lucky winner is expected to cart away N30 million every month.
Explaining details of the promo, Dangote Group’s Chief Marketing Officer, Oare Ojeikere in a statement, said: “To be part of the promo, all it requires is for the customer to buy a bag of cement and cut out the token at top right of bag. Five tokens will make one entry in the draw. Each entry of 5 tokens must be attached to a piece of paper with the participant’s name, phone number and address, placed in a sealed envelope and dropped off at a designated Drop Centre.”
He further revealed that 400 Dangote locations and all Access Bank branches nationwide, will function as Drop Centres for the entries.
He further assured the customers that the management of Dangote Cement will continue to look for new ways of enhancing their value.
It would be recalled that the company for the nine months ended September 30, 2015 recorded a turnover of N365.5 billion, a 17.8 per cent increase over its corresponding year’s figure.
The company, in the same period exported 3.7 million metric tonnes of cement to neighbouring countries, underscoring Nigeria’s self-sufficient profile in cement production.
The Chief Executive of the company, Onne Van der Weijde while presenting the result said: “I am pleased to report that sales from outside Nigeria have contributed nearly 29 per cent of volumes so far this year and 39 per cent in the third quarter, which demonstrates that we are diversifying successfully and quickly gaining market shares in new countries.”
While revealing that the company has just acquired 2,000 new trucks to help improve its logistics capabilities and enable it enhance its export of cement to neighbouring countries, he said: “Our key target will be Ghana, where we already have an import terminal that is at present supplied from outside the ECOWAS region.”
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