Nigeria Loses Money, Content as Internet Traffic Heads Abroad

World Wide Web (internet)

World Wide Web (internet)

MOHAMMED Rudman, managing director, Internet Exchange Point of Nigeria (IXPN), has said that keeping local traffic local and avoiding international links, would help local operators and users reap substantial cost savings, provide substantial local bandwidth and significantly improve local internet performance.

Rudman who spoke to Nigeria CommunicationsWeek expressed worries that only 10 percent of internet traffic from Nigeria are directed at local content while 90 percent goes out of the country.

He also urged local content providers who host their servers outside of the country to consider relocating them in other to boost local traffic and save money for the country.

“Media and entertainment contents are generated locally but hosted abroad. The day we experience cut to undersea cable infrastructure that links Nigeria to the outside world, we won’t have access to those content which are generated here and are meant for Nigerians,” he added.

Corroborating Rudman, Mark Tinka, head of engineering at Seacom, a submarine cable operator with a network of submarine and terrestrial high-speed fibre-optic cable that serves the east and west coasts of Africa, said that 90 percent of Africa’s Internet traffic comes out of Europe.

“Much of that content was traditionally hosted in North America, but the content owners have, over the years, expanded their presence into Europe and the Asia-Pacific to improve the experience of their users and customers”.

“Most African Internet users tend to get much more of their content from Europe than from the US. Seacom’s dream is to one day be able to keep the majority of traffic on the continent, thereby reducing the amount of money Africa spends on transporting traffic to Europe. That will also help to drive more Internet penetration in Africa because of a reduction in cost of business,” Tinka noted.

Rudman, however decried the high cost of hosting servers at data centres located in country which makes it difficult for content providers except for banks that have the financial muscle to afford the cost.

He attributed the high cost of the service to power issues in the country.
“More so, availability is important in driving local traffic. Taking content to the edge of the network makes cost cheaper, making the service closer to the end user. Uptime also plays a crucial role, this is why most data centre providers seek international certification,” he noted.

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