Union Bank rebrands, assures of improved service delivery

Union bank

Union Bank

The Managing Director of the bank, Emeka Emuwa, said the critical milestone achieved, with efforts aimed at returning to the financial institution to path of sustainability in the last three years, has culminated to the rebranding.

Union Bank popularly known with the mantra “Big, Strong, Reliable,” has assumed a new one “Building Simpler, Smarter Bank.”
“The launch of this refreshed identity signals a new phase in Union Bank’s transformation as we set our sights on attracting a new base of customers, while remaining focused on providing simple and smart banking solutions to all our customers.
“Union Bank has been a trusted name for Nigerians for nearly a century and we will continue to leverage our heritage as we embrace a rapidly changing world,” he said.

According to him, the transformative strategy that would finally return the bank to good old days, has already been benchmarked against the its current investment in human capital, strengthening of technology to enthrone a regime of seamless transactions and closing/opening/renewal of branch structures for optimization.
“I know and understand the bank. I know the hardwork it has taken to get us this far. But from today, a new chapter has been opened. It also require more hardwork,” he added.

The Chairman of the bank, Senator Udoma Udo Udoma, said: “I am very proud of the strides tha bank has made during my time as Chairman and I commend the board, management and staff for their hardwork over the years. I am sure the bank will continue to succeed as it embarks on a new phase with a refreshed brand identity.”

But speaking on the essence of the rebranding, the Head of Corporate Communications, Ogochukwu Ekezie-Ekaidem, said: “Our new identity pays homage to our past and carries with it our proposition for the future. In developing the new identity, remaining true to our brand proposition of simplicity was foremost in our minds.
“Our iconic white stallion, which represents strength and passion, is now in motion, with energy and dynamism….we have included patterns to infuse a contemporary feel to the overall identity.”

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