FBN Capital unveils FBNQuest to integrate operations

FBN Capital has unveiled a new brand identity, FBNQuest, which will integrate its merchant banking and asset management companies.

The new brand now brings together FBN Merchant Bank Limited, FBN Capital Limited, FBN Capital Asset Management Limited, FBN Securities Limited, FBN Trustees Limited, FBN Funds Limited and FBN Capital Partners Limited under a single identity.

Speaking in Lagos at the firm’s fifth yearly investor conference, the Managing Director and Chief Executive Officer of the organisation, Kayode Akinkugbe said that the move became necessary to simplify the group’s operations and offer better value addition services to clients.

Akinkugbe said: “The need is to simplify and align our broad services in a client centred manner so that we can become more effective and avoid confusion. It was also clear that we need to unify and speak with one identity to create a unique solution to the needs of our clients”

According to him the new brand would create a unique identity for the organisation and help clients to navigate through the challenges that existed with the previous subsidiaries.

“This client-centric approach allows us to provide services more efficiently and effectively. It also conveys a more unified company ethos and vision that enhances our ability to operate as one group, strengthens internal cohesion and operational efficiency.

“The name ‘FBNQuest’ is an acknowledgement of the 120-year old trailblazing and pioneering spirit of our parent which drives us, and reflects our commitment to draw on the past strengths in order to understand the realities of today and design innovative solutions for tomorrow,” the organisation stressed.

Akinkugbe, who noted that the previous subsidiaries remained in terms of legal and other operations, added that the firm would build on its achievements to create an inspirational brand that would compete at the forefront of the merchant banking and asset management sector in Nigeria.

Speaking on the conference tagged ‘Reinventing the Nigerian Economy: Beyond The Rhetoric’, he stated that there was need for the country to accurately re-invent and take advantage of the drive of the present political transformation in Nigeria.