Brandzone forum harps on leveraging technology for brand equity
With consumers increasing their engagement with brands online, stakeholders in the brands and marketing industry have urged brands to leverage technology and be digitally visible to achieve equity for their brands.
Speaking at the inaugural Brand Innovation conference themed “Branding in the New Normal”, Managing Partner, Brandzone Consulting LLC and the Convener of the conference, Chizor Malize, stated that the Conference was birthed out of a desire to provide a platform where industry experts, thought leaders and professionals can learn and share new knowledge and insights in the areas of branding and marketing communication.
She noted that technology has penetrated into virtually all areas of life thereby making consumers engage with brands differently owing to the growing power of connectivity through an explosion of new technology tools.
“It is significant that this conference is designed to stir and stimulate knowledge amongst practitioners and brand enthusiast at a time when technology and digital innovation has changed the business landscape”, she said.
She added that winning brands must be digitally visible as today’s consumers are technologically savvy.
Providing an insight on the current Generation C, their lifestyle consumer patterns, engagement modes and attitudes to brands, she drew the attention of brand custodians to the immense opportunities the Generation C consumers offer given the critical mass.
Chairman, Troyka Holdings and Chairperson for the conference, Biodun Shobanjo, emphasized the need for practitioners to go back to the timeless principles on which the industry was built upon.
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