Bi-Courtney’s ‘MMA2KIARACE’ online competition makes Unilag student car owner

Olawale Jimoh

Head of Marketing, Kia Motors, Olawale Jimoh, (left), Chief Executive Officer, BASL, Christophe Penninck, grand price winner, Miss Oluwagbemisola Scarlet Shotade, BASL’s Chief Operating Officer, Ms. Adebisi Awoniyi, and DANA’s brand ambassador, Bright Okpocha (aka Basketmouth), during the presentation of the car keys to the winner at the grand finale of the competition in Lagos…last weekend.

Nigeria’s most innovative and exciting online competition, MMA2KIARACE, had come and gone. But the memory will linger for a long time especially for the over 300 participants that won various prizes at the competition, particularly the 23- year-old, Miss Oluwagbemisola Scarlet Shotade, a 200 level student of Business Administration at the University of Lagos, who won the competition’s grand prize of a Kia Rio, at an impressive ceremony, at the Murtala Muhammed Airport terminal Two (MMA2), Lagos, last Saturday.

The Instagram-driven competition was sponsored by Bi-Courtney Aviation Services Limited (BASL), operator of MMA2 and co-sponsored by Kia Motors. Supporting brands include, Pepsi, Levi’s, Microsoft, T.M. Lewin, Swatch, DANA AIR, KFC and Le Meridien.

Over 2000 people from different parts of the country and overseas took part in the month-long competition, which kicked-off on May 7, the occasion of the eighth anniversary of MMA2.

The final 20 participants took part in the grand finale. The concept was developed by Gr8an, a Lagos-based marketing communications company.

Some of the 300 participants, who have won gifts at various stages of the competition, were also present to redeem their prizes.

After a keen contest, which saw the finalists competing in four tasks, including aptitude test and a lucky draw, Shotade, who is also a singer, actress and ex-beauty queen, emerged winner.

The first and second runners up, Ucheoma Jane Okoro and Idagu Dominic Idoko, won getaway weekend for two in an Executive Suite and an Executive Double Room respectively, at the Le Meridien Ibom Hotel, Uyo, Akwa Ibom State, with free return tickets on DANA AIR.

The third and fourth runners up, Daniel Adeyeye and Boluwatipe Osinowo, won Pepsi-branded fridges. The final 10 contestants also won a Nokia Lumia phone each, courtesy Microsoft.

Other gifts, including crates of Pepsi drink, T.M. Lewin shirts, Levi’s sneakers, Swatch wristwatches and KFC’s meal vouchers, were distributed to winners.

The presentation of the grand prize was done by the Chief Executive Officer, BASL, Christophe Penninck, assisted by BASL’s Chief Operating Officer, Ms. Adebisi Awoniyi, Head of Marketing, Kia Motors, Olawale Jimoh and DANA’s brand ambassador, Bright Okpocha (aka Basketmouth).

Other guests include, the Chief Finance Officer of BASL Olayinka Olatunji, Chief Operations Officer, Gr8an, Fatihi Agbaje, Head of Marketing, 7up Bottling Company Plc, Norden Thurston, represented by Brand Manager, Segun Ogunleye, representative of Starwood Hotel and Resort (owners of Le Meridien Ibom Hotel), Kehinde Otitoju, Head Corporate Communications, DANA AIR, Samuel Ogbogoro and representatives of other participating brands.

The competition is another innovation by MMA2, Nigeria’s number one and most innovative airport terminal, less than a month after it launched first-of-its-kind self-service check-in kiosks, automated access gates, baggage reconciliation system and the Common User Passenger Processing System (CUPPS) at the terminal.

According to Penninck, apart from providing an avenue for BASL to reward its customers and Nigerians in general, another aim of the competition is to promote the culture of online engagements and transaction among Nigerians.

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