AFRIPRUD designs product to ease registrar services

Succor has come the way of capital market shareholders as African Prudential (AFRIPRUD) Plc, yesterday, unveiled new USSD code to ease shareholders’ multitude of task in the market.

The USSD code- *4018# enables shareholders to perform numerous tasks, including checking outstanding dividend, shareholding balance, confirming bank mandate from mobile phones from the comfort of their homes, work places or leisure. 

With the code, shareholders can also check postal and email addresses from their mobile phones.

He noted that the ‘Personal Registrar’ was developed by the company in its drive to persistently pursue exceptional service experience and is borne out of its culture of excellence and drive to improving investors’ confidence in the market.

“We continuously embark on product development and process improvement to deliver exceptional customer experience to our clients across sectors of the economy, while exciting the Nigerian capital market as a whole,” he said.
 
Ashade stated further that at the announcement of the company’s change of name from Africa Prudential Plc to Africa Prudential Registrars Plc in 2017, it was emphasised that the name change does not imply its exit from registrar business but was rather to enable it extend service offerings to other sectors of the economy by leveraging technology, one of which is the just launched USSD code *4018#.
   
A Non-Executive Director of the firm, Emmanuel Nnorom, stressed that the development of the product was not just about Africa Prudential, but remains a plus for the entire registrar business in Nigeria and encouraged other players in the market to follow suit in breaking new grounds.