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Etisalat Affirms Commitment To Nigeria’s Arts, Entertainment

By Editor
09 January 2016   |   11:43 pm
Nigeria’s most innovative and youth-centric telecommunications network, Etisalat has said that it would continue to explore new ways to support and encourage talent development especially in the Nigerian entertainment and arts industry. The company stated this at the premiere of the star-studded stage dance performance, Avalanche - The Kings of Dance which recently took place…
One of the groups preforming at Avalanche - The Kings of Dance

One of the groups preforming at Avalanche – The Kings of Dance

Nigeria’s most innovative and youth-centric telecommunications network, Etisalat has said that it would continue to explore new ways to support and encourage talent development especially in the Nigerian entertainment and arts industry. The company stated this at the premiere of the star-studded stage dance performance, Avalanche – The Kings of Dance which recently took place at Muson Centre, Lagos.

While speaking at the event, Manager, Sponsorships, Etisalat Nigeria, Orah Egwu, said the company supported the stage performance in line with Etisalat’s brand proposition, noting, “Etisalat is a youthful and innovative brand, and sponsoring a performance of this nature during the yuletide season is a way of supporting the arts and also entertaining our loyal customers this season.

She noted that the company also has a platform that seeks to reward budding writers across the continent, known as the Etisalat Prize for Literature.

Content Director, Corporate Dance World, Ibrahim Suleiman commended Etisalat Nigeria for throwing its weight behind the event, and expressed the hope that this would be the beginning of a long-lasting relationship.

According to him, “Etisalat and other corporate organisations that sponsor dance shows like this are in their own way helping to build an industry that employs over 2,000 people in Lagos alone. Suleiman stated that the show was the first edition, and has as theme ‘Rhythm of the Human Race,’ adding, It is made up of different stories which are delicately and intricately connected and told exclusively through dance.

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