Uber improves security in Nigeria, Ghana, Kenya
As part of measures to improve its security outlook, Uber, has introduced Real-Time ID to Nigeria, Ghana, and Kenya operations.Earlier this year, the intelligent new safety feature was introduced to driver-partners in South Africa, and based on its success, has been introduced to other markets in Africa.
The technology works by prompting driver-partners to periodically share a selfie in the app before going online and accepting rides. Uber then compares this photo to the one corresponding to the account on file.
According to the firm, yesterday, this feature works on facial recognition technology and begins by identifying the drivers face, then it builds a feature set by focusing on key features, and finally, compares the feature set to the validated photo Uber has on file.
“If the two photos don’t match, the account is temporarily blocked while Uber investigates the situation. This helps Uber to ensure in real time that the driver-partner using the app matches the account it has on the file. Given that verification takes only a few seconds to complete, this feature proactively and efficiently builds more security into the app,” it stated.
Uber Technologies Inc. is an American technology company headquartered in San Francisco, California, United States, operating in 633 cities worldwide. It develops, markets and operates the Uber car transportation and food delivery mobile apps.
General Manager for Uber Sub-Saharan Africa, Alon Lits, explained, “During our pilot of Real-Time ID Check over the past few months in South Africa, we learned that more than 99 per cent of drivers were verified. This new feature makes sense as a simple action of taking a selfie is a language that people all over the world understand. This extra security feature does not inconvenience driver-partners, which is extremely important for us.”
He said Real-time ID check assures riders that when they are picked up, the right person is behind the wheel.Lits said this prevents fraud and protects drivers’ accounts from being compromised. “An important part of safety is verifying that the driver-partner who is picking up riders is the same person who underwent Uber’s screening process. This software feature is a result of various cutting edge technical solutions being tried and tested in face, voice, and gesture recognition. Face verification stood out on top compared to all other solutions and is an example of proactive technology that solves potential challenges before they occur.“Real-Time ID Check is a phased roll out and not all driver-partners will see this right away.”
Riders can feel safe knowing that their driver has been verified and driver-partners can rest assured that a fraudster is not using their account.”
No Comments yet