StarTimes boosts viewing with new channels

FURTHER to its recent massive investments into sports content and channels, Africa’s digital TV service provider, StarTimes has added a new exciting entertainment channel, Sony SAB and a new audience-engaging documentary series titled Nigerians in China showing on StarTimes popular Hausa channel, Dadin Kowa.

Sony SAB is a classic Indian general entertainment and comedy-centric television channel. With its premiere on StarTimes (DTT Channel 509, DTH 554) on December 1 and the upward yearnings of Nigerians for general Indian entertainment programmes, StarTimes subscribers will be thrilled with non-stop Indian entertainment and lifestyle programs. The new channel is available to StarTimes subscribers on Classic bouquet for DTT and Indian bouquet on DTH.

Some of the special programs lined up for the festive season include F.I.R, a detective movie; TU MERE AGAL BAGAL HAI, a comedy show; BAAL VEER, kids super hero show and TARAK MEHTA, a comedy show among other great and entertaining innovations.

Meanwhile, StarTimes has also announced plans to sponsor two lucky Nigerians who will win its All Expense Paid Trip to Experience China. This opportunity is open for viewers of the fresh Nigerians in China documentary which came live on December 06. By viewing and following the new documentary on StarTimes Dadin Kowa, people can answers questions and win the lucky trips for a great experience in far away China.

StarTimes Marketing Director, Dare Kafar, said the firm has recorded another milestone in its relentless quest towards enriching content, granting subscribers more value for money and offering a refreshing and enjoyable experience on the screens particularly during the festive season.
“For our new subscribers that get free decoder this season after recharging with only N3,390 (Digital terrestrial) or N4,800 (Dish TV) or existing ones who recharges for one month and get one month free of Sports Plus viewing, StarTimes offers them this great opportunity to enjoy the new Sony SAB channel and the exclusive homemade documentary on Nigerians in China.

This is a significant development for us in our quest to connect all Nigerians to the digital TV space and ensure great experience with sharp images and superlative content. The new programmes are synonymous with high-quality, cutting-edge Bollywood-filmed entertainment with an extensive catalogue of prime-time programmes that resonates with the vision of StarTimes, which is to provide every family access to high-quality digital entertainment. “The initiatives allow us to nurture an ‘axis of content excellence’, as well as more clearly differentiate our value proposition which in turn gives us the means to deliver the very best entertainment to our subscriber-base,” Kafar explained.