Lenovo banks on Nigeria to improve Africa’s market share

By Adeyemi Adepetun   |   16 September 2015   |   2:37 am  

 

 

MARKET-SHARE-CopyDESPITE improved performance across its markets in second quarter, Chinese phone maker—Lenovo, has expressed its readiness to improve its market share, especially in Africa with focus on Nigeria.

Lenovo, while quoting an International Data Corporation (IDC) stiatistics, which showed that that while Africa as a whole had recorded a decline in the English-speaking PC market of 23 per cent, Lenovo has grown 42.8 per cent and now has a market share of 21.3 per cent – growing four points quarter on quarter. In South Africa, the company grew 20.7 per cent while the market was down 12.6 per cent, and now occupies the number one spot with 26.7 per cent across consumer, commercial and enterprise.

Lenovo’s share of the PC market also remained strong in other significant African markets. In Nigeria, the company reached 30 per cent market share for the first time, growing 95.7 per cent year on year and 41 per cent smartphone market share, while Kenya saw similar growth, reaching 25.8 per cent market share after a growth of 109.1 per cent year on year.

Speaking in Lagos, General Manager, Lenovo Technology Africa, Graham Braum, said one of the ways of getting more market share in Nigeria, and other markets will be launching of innovative products.

As such, he said this necessitated the launch of Lnovo PHAB Plus, a combination of a phone and a tablet.

Speaking about the product and other innovations unveiled in Nigeria, Braum, described Lenovo PHAB Plus as a beautifully designed premium phablet, optimized for single –hand use.

Targeted at today’s diverse needs of consumers in the mobile market, Braum said the Lenovo PHAB Plus will help to eliminate the dilemma of choosing between costly smartphones with big screens and underwhelming small tablets by offing a single-spot 6.8-innch device with best-in-class entertainment, speedy internet, and all-day battery life.

Braum said: “With today’s tech-savvy millennial generation in mind, Lenovo is addressing the popularity of larger-screen personal devices, while acknowledging the portability struggles associated with tablet computers. The new PHAB Plus conquers these boundaries, merging the fun of a tablet with the portability of a smartphone in a stylish metallic uni-body casing. Unlike other phablets on the market, the Lenovo PHAB Plus boasts a full HD display optimized for one-hand usage and provides an unrivalled viewing and sound experience.

He stated that the higher-end PHAB Plus comes in a monstrous 6.8-inch display while the PHAB comes in at an even larger 6.98 inches. “These aren’t so much phablets as they are tablets that can make phone calls,” he said.

Braum added that Spec-wise, the dual-SIM PHAB Plus features 32GB of storage, a 13-megapixel main camera (the front-facing camera comes in at five megapixels), a 3,500mAh battery and a Qualcomm Snapdragon 615 processor with 2GB of RAM.

In Nigeria, he stated, Lenovo smartphones have reached more than four per cent of market share, becoming the number three player in just three quarters. Egypt, which launched Lenovo smartphones soon after Nigeria, now places the brand at number two, where it occupies 13.3 per cent market share.



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