Expert urges Nigerians on online marketing to bridge job gaps
An expert in online marketing, Ayo Benson Olarewaju, has rallied Nigerians, especially the youths to explore the benefits offered by online marketing in an effort to bridge the unemployment gaps in the country.
Olarewaju said Nigerians are very hardworking people, but the challenge has been that majority of the populace don’t know what to do and how to do it.
Olarewaju, who got his MBA from Oxford in the United Kingdom, noted that to solve unemployment problems is not just the responsibility of government, but that the opportunities all around the people today are enormous, “but it breaks my heart to see a lot people living well below the opportunities all around them. Someone needs to expose the opportunity to them as well as teach them how to exploit it.”
According to him, the world has changed and the rapidity of the change is unlikely to slow down any time soon therefore there is need to adapt to the change and make the most of the opportunity. Today, he said it is possible to have multiple sources of income without working any harder because of the Internet, stressing that everything about ones business could be automated and earn income even when sleeping.
As such, he urged the army of the unemployed in Nigeria to explore the opportunity gifted through the Internet.
“I have been involved in online business in the last seven years with millions of pounds turnover but it isn’t an overnight success! The good thing about the Internet is that you may learn a lot directly yourself if you have connection to it. The challenge is that the rules keep changing so have to keep up to succeed. Over the years we have learn to distinguish between what is useful and what is not.”
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