Adidas
13 Mar
Adidas on Wednesday reported a loss in 2023 due to the fallout from the end of its tie-up with Kanye West, but the company insisted it was starting to turn its fortunes around. In late 2022, the German sportswear giant ended its contract with the US rapper, now known formally as Ye, after he triggered…
27 Feb
In a series of Instagram posts and a video on Monday, Kanye West, launched accusations against his former footwear collaborator, Adidas. Kanye, legally known as “Ye”, claimed that the company was selling "fake" Yeezy sneakers without his approval and failing to pay him royalties for the products. The dispute centers around new releases of Yeezy…
3 Oct 2023
Verve has partnered Adidas on the sixth edition of the VerveLife Africa fitness festival series.
3 Aug 2023
Adidas said Thursday it booked a profit in the second quarter, showing tentative signs of recovery as it sells off its huge inventory of rapper Kanye West's Yeezy merchandise.
24 Jul 2023
Adidas has sold a batch of unsold Yeezy shoes for $565 million, according to a report by the Financial Times. Adidas ended its partnership with Kanye West in October 2022 after the rapper made a series of antisemitic comments on social media and in interviews. The partnership had been hugely successful, with Yeezy shoes generating…
5 May 2023
German sportswear giant Adidas reported Friday a hefty first-quarter loss, acknowledging its split from controversial US rapper Kanye West was "hurting" its bottom line.
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