Nike opens athletics-friendly shop at Lekki Mall
The shop, which is one of a few in Africa, according to NIKE’s Mike Brown, is out to satisfy the needs of customers, who require different types of kits to train, run and relax.
Brown says the shop has equal stock of both men and women kits, adding, that it is important to increase the level of women kits from 20 per cent to 50 percent in all parts of the world.
”We have the same objective all over our outlets globally. The prices are the same and the quality are also the same. What you see in New York, South Africa, Cairo and the United Kingdom are the same with what we have in Lagos and all over Nigeria.
“We want to get closer to the people and after our study, we realised we should boost the kits for female outlets all over the world,” Brown said.
Another NIKE official, Jumoke Adekunle, explains that the outfit’s shop at the Palms Mall has various segments for customers.
She reveals “They are tagged To Run, To live and To Train. The ones for running and training are for athletes to pick for various degrees of their professional needs, while the one tagged “To live” is for casual
Adekunle also notes that the outlet in Ikeja Mall would soon be upgraded to the standard of the new one in Lekki.
She stresses that NIKE is not new in Nigeria, but only decided recently to get closer to its consumers worldwide.
“We are not bothered about counterfeits but we always appeal to our customers to buy products from designated outlets and not just anywhere,” she said.